As you would suspect by the name, the expo featured products and service from 150 eco-conscious companies and was sponsored by Whole Foods and the Los Angeles Times. The selection of items, from eco-friendly and educational toys to green fashion, cosmetics, home and cleaning products was both broad and inspiring. To speak with so many people who went out on a limb and started their companies because "it was the right thing to do" ended up leaving us with not just a great shopping experience, but a motivating one as well. How often can you say that after leaving a chain store?
Some of our favorite product lines include Lucky Earth Waterless Car Wash, Journey Light Inc., Clean George and Kopali Organics. And we loved the action campaign, Save A Snowman. This novel concept involves the building and naming of a snowman which can be "adopted" by a schoolchild. Through their adoption they learn about the processes that go to work in the melting of them. Brilliant stuff.
The fest continues tomorrow, Sunday the 16th, from 9 to 5. If you're in the SoCal region we strongly recommend you pay a visit and spend a little green to get a little green.
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VIDEO OF THE DAY
ALTERED OCEANS is a five-part series on the crisis facing our oceans. It's produced by the Los Angeles Times and is available for viewing in its entirety at latimes.com. Kudos to the L.A. Times, known as a rather conservative paper, for bringing this imminent crisis to light.
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