Sunday, December 23, 2007

2007 SPONSIBLE AWARDS V

2007 Sponsible Award - Animal Protection
Winner: Jeff Corwin

You may know Jeff Corwin as the jovial host and executive producer of The Jeff Corwin Experience and Corwin's Quest, two of Animal Planet's more popular programs. Yet while he provides a good dose of intelligent entertainment for millions of viewers each week, he's also a pioneering conservationist, using television to inspire those same viewers to join his cause. And his cause is to protect animals, period.

Much like the late Steve Irwin, Corwin makes good use of his oversized personality to draw his audience in to subject matter with which they otherwise have no exposure. As Irwin's specialty was crocodiles, Irwin's is also cold-blooded animals – snakes in particular. Through his engaging style of education, which often includes a healthy smattering of movie lines, impressions and funny voices, he defuses the creepiest of crawlies and ultimately gains them countless human allies.

Outside of his own programs Corwin has spread the word of animal protection via pop culture magazines, including People (in which he was named one of its"50 Most Beautiful People" in 2002) and Entertainment Weekly. He's also appeared on the Today Show, Good Morning America, CBS Morning Show, Tonight Show with Jay Leno, Access Hollywood, Extra and Oprah, and in October 2003, Jeff made a guest appearance as himself on the popular television series CSI: Miami.

There are countless heroes in the world of animal protection, all deserving of recognition an support. We congratulate Jeff Corwin on his successful efforts to present his love for wildlife before a mainstream audience, work whose fruits will continue to ripen for years to come.



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