Sunday, January 13, 2008

Cereal (Waste) Killers

Ever consider how much packaging is wasted on 12 ounces of cereal? There's the box, of course, and then the inner bag, there to ensure freshness. Two types of packaging and a whole lot of processing for some pops, crispies or flakes.

Being the cereal fans that we are, we've become ever more cognizant of the waste inherent in purchasing a box of cereal, and as such our breakfasts just haven't been as satisfying.

Recently we purchased a 32 oz. bag of Nature's Path Multigrain Oatbran Flakes and immediately cereal regained its status as a favorite food. Sold in what Nature's Path refers to as a "Eco Pac," the 32 oz. bag contains nearly 3x as much cereal as the typical box, but uses 2/3rds fewer resources to produce. At $7.99, the flakes cost considerably less than your typical bran flakes, plus they're 100% organic.

Kudos to Nature's Path for creating a healthy food that's not just good for you but for the Earth as well. Oh, and Multigrain Bran Flakes are really tasty to boot!
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VIDEO OF THE DAY
Ziggy Marley and the Melody Makers video for their song "Beautiful Mother Nature."

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