COnscious Clothing

By now everyone knows that U2 lead singer Bono is a socially conscious juggernaut, acting as a voice for various organizations over the years, from 46664 to ALAFA to Amnesty International. His latest fight is against poverty and disease the world over, particularly on the African continent. To this end he helped organize ONE.

What most people don't realize however, is that his wife, Ali Hewson, is equally dedicated to change and is a partner in ONE along with her husband. In addition the pair, along with New York clothing designer Rogan Gregory, has created Edun, a clothing company aimed at creating beautiful clothes using ethical conditions and to help create long-term sustainable employment in the developing world, particularly sub-Saharan Africa.

The collection includes denim, organic graphic tees, fleece tops, sweaters, knit and woven tops, blouses, dresses and casual jackets. The color palette pulls from the various shades of nature at night, from dusk through dawn.

Items are fairly pricey, but the proceeds go to supporting sustainability and fair trade as well as earth-friendly practices. Frankly, we'd rather spend our clothing budget on products that make a difference over those that make business executives wealthy.