Friday, June 20, 2008

BABY STEPS

Sometimes, in our rush to make big change, we get discouraged when we see that the sum total of our best efforts may not amount to much at all in the grand scheme. Nevertheless, it's important not to lose the faith, for we know not what grand result our tiny action may reap.

Right now I'm working on getting the company I work for (who shall remain nameless) on board with paper recycling. About a year ago I enrolled us in a bottle & can recycling program, simply by googling "recycling los angeles". As it turned out, There was a place within blocks of our office. We received a free corrugated plastic box with a lid for depositing bottles and cans.

Now, here's the cool part: Yes, we now push our plastic, glass and metal recyclables back into the system, rather than a landfill. But maybe the bigger imapact is the response of my fellow employees, many of whom were inspired by my small act, and who have since "confessed" to me about their own recycling deeds. Love it.

Today I lunched into Part II of my personal recycling campaign: Paper. I met with the owner of a recycling company who is willing to come pick up the reams of paper we toss each month, and give us money to do so. That's what I call a win-win-win situation: us-them-Earth.

Let's see what more may come of this. To be continued...

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