Friday, February 29, 2008

Crowne Achievement

Until recently hotels have represented the pinnacle of wastefulness in our disposable culture. It seems almost to be a right of the traveler to indulge in excesses on the road that he'd not even consider at home. After all, you're paying for everything from housekeeping to mini soap bars when you're handed your key card at the front desk, so why not get your money's worth? An extra towel to dry your feet here, a lotion sample gone missing there – hey, you're on vacation, live it up.

However, if we choose not to leave our sponsible mindset at the front door of our abode when departing for points known, we can still get the pampered experience and keep our conscience intact. Leaving behind the toiletry samples we'll probably never use is one way. Staying at a Crowne Plaza hotel is another.

Crowne Plaza, like a number of other hotel chains these days, is taking sponsibility for its carbon footprint by taking part in Conserving For TomorrowSM, an environmental program developed exclusively for InterContinental® Hotels Group, of which Crowne Plaza is a member. Over half of the entire InterContinental Hotels Group properties are participating in the Conserving For Tomorrow Linens and Towels Re-Use Program.

As it's explained on Project Planet's website, "Conserving For Tomorrow revolves around asking guests to use their bed linens and towels more than once. When guests participate and re-use their sheets and towels, hotels save money in reduced water, energy, labor, detergent; and sheet/towel replacement costs.

"Environmentally, Conserving For Tomorrow makes a large impact, saving 6000 gallons of water monthly and 40 gallons of detergent monthly (based on average-sized 100 room hotel.)"

Thanks to Crowne Plaza and other hotel members of the InterContinenal Group, all of us with a shared sense of sponisbility can sleep a little easier at night, especially when away from home.

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