Ideal Site

Every now and then we stumble upon a site we wish we had created. Such was the case today when we came upon Ideal Bite, the brainchild of Heather Stephenson and Jennifer Boulden, who first met at a downtown NYC bar where they struck up a conversation about their shared desire to save the world.

The site delivers very daily simple tips anyone can follow to make a substantial impact with minimal sweat. Ideal Bite has an unapologetically feminine bent, yet most of the information within is non-gender specific.

For example, opting for A/C rather than rolled-down windows when cooling your car at speeds over 45. The wind resistance caused by air pushing through the car's interior actually reduces fuel economy more than do open windows.

Or how about simply using recycled aluminum foil rather than wax paper or plastic wrap for food storage. It's the only one of the three wrap options that's readily available as a recycled product and can go right back into the recycling bin.

Ideal Bite describes their philosophy as being "light green," a term that defines a level of eco-consciousness that's about making small manageable changes rather than applecart-upsetting ones.

A sponsible congratulations to Heather and Jennifer and everyone working on Ideal Bite. We should all be so light green!

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Check out Ideal Bite on the Today Show: